London Brow ICE – Waterless Brow Styling Wax for Fluffy, Laminated & Defined Brows
London Brow ICE – Waterless Brow Styling Wax for Fluffy, Laminated & Defined Brows
Product description
Product description
Meet London Brow ICE from The London Brow Company — a waterless brow styling wax designed to deliver instant, mess-free hold with a polished finish.
Unlike traditional brow soaps, it requires no water or activation. Simply apply straight from the pot for smooth, controlled brows with a flexible hold that lasts for up to 24 hours, without flaking or residue.
Suitable for both natural and laminated brows, this soft styling wax can create anything from fluffy, feathered texture to sleek, defined brows. Its clean, gentle formula makes it ideal for everyday use at home or in the salon.
Key Features
- Waterless styling — ready to use straight from the pot
- Flexible 24-hour hold — soft hold without stiffness or crunch
- Customisable finish — lift, shape, define or slick down brows
- Clean beauty formula — vegan, cruelty-free, water-based, paraben-free and synthetic-free
- Professional quality — suitable for laminated brows and daily brow grooming
- Zero residue — a fresh, invisible finish
What’s Included
1 x London Brow ICE Soft Styling Wax Pot
Bundle & Save
- 4 pots — £14 each (save £16)
- 8 pots — £12 each (save £48)
Ideal for salon retail or for stocking your professional brow kit.
How to Use
- Dip a clean mascara wand into London Brow ICE.
- Brush brows into your desired shape — fluffy, lifted or sleek.
- Allow 30 seconds to set for all-day hold.
- Reseal after use to maintain freshness and performance.
Perfect For
- Daily brow styling at home
- Securing laminated brows after treatment
- Prepping brows before tinting or makeup
- Professional aftercare retail
- Achieving a laminated, fluffy or clean-girl brow look
Pair It With
- Keratin Brow & Lash Boost Serum — to support brow care after lamination
- Brow Tint or Hybrid Dye — for a complete enhanced brow routine
Customer Reviews
What Our Eco-Warriors Say
Your Questions, Answered
Are all your products eco-friendly?
Are all your products eco-friendly?
Yes, every product we sell is designed to be eco-friendly. We prioritize products made from sustainable, biodegradable, recyclable, or reusable materials to help reduce waste and promote a greener lifestyle.
How do you ensure the products are truly sustainable?
How do you ensure the products are truly sustainable?
We work closely with suppliers and brands that prioritize sustainability. Our products are made from natural or renewable materials, and we focus on ethical sourcing, minimal packaging, and reducing carbon footprints. We also vet our partners to ensure they meet our eco-friendly standards.
Do you offer vegan and cruelty-free products?
Do you offer vegan and cruelty-free products?
Yes, we offer a range of vegan products and all our products are cruelty-free, including skincare, beauty, and household items.
How do you handle shipping and packaging?
How do you handle shipping and packaging?
We aim to minimize our environmental impact with eco-friendly shipping practices. We use recyclable, compostable, or minimal packaging materials whenever possible. We also offset our carbon emissions from shipping to further reduce our ecological footprint.
What is your return policy?
What is your return policy?
As a British brand we take pride in customer service, your satisfaction is our number one priority. If you are not 100% completely satisfied with your product please let us know. We're always keen to speak with our customers and if there's an improvement we can make to our products, we'd love to hear about it!
For any of our products you've bought online, you have a right to change your mind within 14 days and receive a refund, unless our products were sealed for health protection or hygiene purposes, and you have unsealed them. You'll also need the receipt or proof of purchase.
Due to the hygienic nature of our products, we cannot accept any returns where the product has been opened.
Here is a link to our full returns policy https://www.regn.co.uk/policies/refund-policy
How do I know which products are right for me?
How do I know which products are right for me?
Each product on our site comes with detailed descriptions, including materials used, environmental impact, and customer reviews to help you make an informed decision. If you have any specific questions, our customer support team is always happy to help.
Can I track my order?
Can I track my order?
Yes, once your order is shipped, you will receive a confirmation email with a tracking number so you can follow your delivery's progress in real-time.

