Recycled Toilet Roll

Why Switch to Recycled Toilet Roll

Conventional toilet roll is made from virgin wood pulp, drawn from forests that can take decades to regenerate. Most rolls are also bleached white with chlorine, wrapped in plastic film, and produced with a level of resource input that doesn't really stack up for a product used once and flushed.

Recycled toilet paper works from a different starting point. Rather than drawing on new raw materials, it's made from reclaimed paper fibre, post-consumer waste that would otherwise go to landfill, giving it a second, more useful life. The result is a soft, strong, everyday toilet roll that's produced with significantly fewer virgin resources, less chemical processing, and packaging that won't end up in the bin bag.

How Recycled Toilet Paper Is Made

Recycled toilet roll is made from post-consumer waste paper: reclaimed material that has already done its job and would otherwise go to landfill. That fibre is cleaned, repulped, and processed into soft, usable tissue without cutting down new trees or starting from scratch.

The best options in this range are produced without added inks, dyes, fragrances or chlorine bleach. FSC-certified products confirm the sourcing meets recognised responsible standards, while B Corp certification reflects wider commitments across the business: to people and planet, not just product.

Double-length rolls mean fewer changes and less packaging to manage, with some rolls offering up to 400 sheets, the equivalent of two standard supermarket rolls in one.

Recycled Toilet Roll for Sensitive Skin

Conventional toilet paper is often processed with chlorine bleach to achieve a bright white finish. It may also contain synthetic fragrances and whitening agents that sit against some of the most sensitive skin on the body, repeatedly, every day.

Recycled toilet paper produced without those additives is a gentler, more considered option. Free from dyes, inks and added scents, it removes the most common sources of irritation without requiring any change to your routine. Soft and strong in everyday use, and kind to skin by virtue of what isn't in it.

Why Recycled Toilet Roll Costs Less Over Time

At first glance, recycled toilet roll might seem slightly more expensive than a standard supermarket pack. But double-length rolls quickly change that perception. One roll lasting as long as two standard ones means fewer purchases, less packaging - and better value per sheet.

Buying in larger case quantities further reduces the cost per roll and means fewer trips to restock. This small, straightforward adjustment adds up over time, both in what you spend and in the waste your household produces.