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re:gn values - great everyday value, lower waste choices, thoughtfully selected products and UK based business
Better everyday choices, better value from re:gn
Loved by thousands - customer reviews from the re:gn community
Why customers come back to re:gn

Customer Reviews

What Our Eco-Warriors Say

Natural vegan mascara praised for easy application and sustainable packaging. Customers said it "goes on well and looks great" with good lash coverage. The formula feels gentle and natural rather than chemical. However, some noted the consistency is "too wet" and the brush can clump lashes when applying multiple coats.

  • 5 stars: 4 (57%)
  • 4 stars: 1 (14%)
  • 3 stars: 2 (29%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
J
Julie P (United Kingdom)
Luscious lashes

Mascara applies easily. Great lash coverage. Dark brown shade more subtle than black. Zero plastic in packaging. Good value.

M
MG (United Kingdom)
Lovely

Great product. Great company

A
Anonymous (United Kingdom)
Aloe Vera mascara

I'm super happy with this mascara! Knowing that it's all natural and vegan is the reason I made my purchase. I have that peace of mind knowing that I'm putting something safe and natural on my eyes rather then branded mascaras with ingredients I'm not even aware of! It goes on well and looks great

T
Tamsin (United Kingdom)
Nice colour, terrible brush

I'm constantly on the look out for ethical makeup and was so hopeful for this mascara. The colour is deep black, not grey as some others are. It glides on very nicely but is quite thin. I tried putting a second coat on to thicken the lashes, but unfortunately the brush is terrible and clumps the lashes together.

M
Magda Koc (United Kingdom)
Natural feel but too wet

It’s a gentle mascara and does not feel chemical like normal mascaras. The consistency is a bit too wet so it can be messy to put on. Also once was surprised by the lid coming right off the refill inner brush part. I am persisting with using it and dealing with its slight deficiencies because it’s more pleasant to use than the normal mascaras because of the more natural feel.

A
April Rideout (Türkiye)
Zao aloe vera mascara

Really nice and light. Smells amaing and feels so good

A
Ann Flynn (United Kingdom)
Lovely mascara

Applies easily, lovely colour and sustainable packaging

GOOD TO KNOW

A few things you might be wondering

Straightforward answers about ordering, delivery and shopping with re:gn.

01 So, who are re:gn?
We’re a UK-based business with a simple aim: make useful everyday products, lower-waste choices and genuinely good value easier to find.

Our range is always growing, but the idea behind re:gn stays the same: practical products at sensible prices.
02 Where are you based?
We’re based in Leeds, West Yorkshire.

There’s a real UK team behind re:gn, picking, packing and supporting our customers.
03 What does delivery cost?
You’ll see the available delivery options and the exact cost before you pay.

We keep it clear at checkout so there are no surprises at the end.
04 Can I get free delivery?
Yes, when your basket reaches our current free-delivery threshold.

You’ll see your progress towards free delivery while shopping and the qualifying amount will also be shown at checkout.
05 What if I change my mind?
Eligible unused products can be returned in line with our returns policy.

Some items cannot be returned for hygiene reasons, so always check the individual product information if you’re unsure.
06 How do you choose what you sell?
We look for products we think people will actually use.

Useful, practical, well priced and, wherever possible, a better choice for your home and the planet.
07 Is everything you sell eco-friendly?
Sustainability is a big part of what re:gn is about, but not every product has exactly the same environmental benefits.

We try to be straightforward about that. Check each product page for the specific materials, packaging and sustainability features that apply to that item.
08 What if something goes wrong?
Just get in touch.

If something arrives damaged, faulty or isn’t what you expected, tell us what’s happened and we’ll help work out the best next step.
09 Is it safe to pay online?
Yes. Your payment is processed securely through our online checkout using recognised payment providers.

Your payment details are protected throughout the checkout process.
10 Need to speak to us?
Of course. There are real people behind re:gn.

Email us at info@regn.co.uk and our team will be happy to help.

If it’s about an existing order, include your order number so we can find it quickly.
11 Something wrong with your order?
Tell us what’s happened and we’ll help put it right.

Send us your order number and, if something has arrived damaged, include a photo if you can. That usually helps us sort things out faster.
12 Do you supply businesses too?
Yes. We work with retailers and other businesses too.

If you’re interested in stocking re:gn products or buying in larger quantities, get in touch and we can talk through the options.
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