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📦 free delivery on orders £40+

Why Customers Choose RE:GN

High Quality Items

High Quality Items

Carefully selected products that work brilliantly

Eco-Friendly Alternative

Eco-Friendly Alternative

Sustainable, biodegradable, and planet-friendly

Cost-Effective

Cost-Effective

Affordable prices without compromising quality

Free Delivery Over £40

Free Delivery Over £40

Fast UK shipping on all qualifying orders

Customer Reviews

What Our Eco-Warriors Say

Natural, vegan mascara praised for being "all natural and safe" with a "deep black" color and light feel. Customers loved the sustainable packaging and gentle formula. However, some noted the consistency is "too wet" making application messy, and the brush tends to clump lashes on second coats. Overall positive feedback for ethical makeup.

  • 5 stars: 4 (57%)
  • 4 stars: 1 (14%)
  • 3 stars: 2 (29%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
J
Julie P (United Kingdom)
Luscious lashes

Mascara applies easily. Great lash coverage. Dark brown shade more subtle than black. Zero plastic in packaging. Good value.

M
MG (United Kingdom)
Lovely

Great product. Great company

A
Anonymous (United Kingdom)
Aloe Vera mascara

I'm super happy with this mascara! Knowing that it's all natural and vegan is the reason I made my purchase. I have that peace of mind knowing that I'm putting something safe and natural on my eyes rather then branded mascaras with ingredients I'm not even aware of! It goes on well and looks great

T
Tamsin (United Kingdom)
Nice colour, terrible brush

I'm constantly on the look out for ethical makeup and was so hopeful for this mascara. The colour is deep black, not grey as some others are. It glides on very nicely but is quite thin. I tried putting a second coat on to thicken the lashes, but unfortunately the brush is terrible and clumps the lashes together.

M
Magda Koc (United Kingdom)
Natural feel but too wet

It’s a gentle mascara and does not feel chemical like normal mascaras. The consistency is a bit too wet so it can be messy to put on. Also once was surprised by the lid coming right off the refill inner brush part. I am persisting with using it and dealing with its slight deficiencies because it’s more pleasant to use than the normal mascaras because of the more natural feel.

A
April Rideout (Türkiye)
Zao aloe vera mascara

Really nice and light. Smells amaing and feels so good

A
Ann Flynn (United Kingdom)
Lovely mascara

Applies easily, lovely colour and sustainable packaging

Your Questions, Answered

Featured In

Making headlines with some of the UK's biggest publishers
Making headlines with some of the UK's biggest publishers
Making headlines with some of the UK's biggest publishers

What Our Customers Say About RE:GN

Chloe

Thank You To RE:GN

"RE:GN takes the stress out of going green. Their products are practical, eco-friendly, and affordable. It’s refreshing to see a company genuinely care about the planet."

Alisha

I trust RE:GN!

"I’ve been shopping with RE:GN for a while now, and they never disappoint. The products are high quality, and I love their focus on sustainability. It’s a brand I trust completely."

Katie B

I absolutely love this company

"I’ve been shopping with RE:GN for a while now, and I’m always impressed by how much they care about sustainability. It feels good knowing I’m supporting a brand that genuinely cares about the planet"

Tom

A good environmentally friendly company

"I’m really impressed with RE:GN. They’ve got such a lovely range of products, and everything feels so much more thoughtful than what you get from high street stores."

Maggie

Great Products

"I’ve bought so many things from RE:GN now, and they’ve all been fab. From home stuff to beauty bits, everything’s been spot on. It’s nice knowing I can trust what I’m buying."

Scott

Excellent Website

"RE:GN makes being eco-friendly, so easy. Their products work just as well (if not better) than regular stuff, but without all the waste. I feel good shopping here, and that’s rare!"

Alex

Perfect!

"I always end up back at RE:GN. They just get it - good quality, planet-friendly, and not crazy expensive. It’s nice knowing I’m making better choices without overthinking it."