Mascaras

Vegan Mascara for Voluminous, Luscious Lashes
Embracing vegan mascara is a game-changer! This makeup essential, used to darken, lengthen, thicken, and define eyelashes, has become a go-to item in eco-friendly makeup bags worldwide.

The roots of vegan mascara trace back to ancient Egypt, where both men and women adorned their eyes and lashes with a thick, black, sticky potion to enhance their gaze. This trend spread through Babylonia, Greece, and the Roman Empire, enduring in the Middle East while fading in popularity in Europe.

Victorian England witnessed a resurgence of vegan mascara during a shift in social opinions favouring cosmetics. Long, thick, dark lashes were highly sought after, leading Victorian women to craft their own mascara at home. One notable homemade Victorian-era mascara comprised a mixture of ash and elderberry juice, heated and brushed onto the lashes.

In the 19th century, commercial mascaras emerged, initially using coal and petroleum jelly. A cleaner version, made of soap and black dye applied with a dampened brush, foreshadows the natural, palm oil-free, vegan mascara cakes available today.

Modern commercial mascaras consist of waxes, oils, and pigments (such as iron oxide and titanium dioxide), providing the desired colour. However, conventional mascara tubes, often discarded after a mere three months, contribute to environmental issues. These plastic tubes, rarely recycled, break down into harmful microplastics in landfills over hundreds of years.

Fortunately, re:gn offers a variety of natural, vegan mascaras in bamboo or metal packaging that is refillable. This significantly reduces waste, promoting a sustainable, eco-friendly approach to beauty. These mascaras are crafted with 100% natural, organic, vegan, and cruelty-free ingredients, ensuring gentle care for your skin and lashes.

Nourish Your Lashes with Vegan Mascara
Explore our nourishing collection of vegan mascaras, crafted with 100% natural, organic, vegan, and cruelty-free ingredients. Choose from our refillable and refill options from Zao, designed to minimize waste. Our vegan mascaras are packaged in eco-friendly materials, making them an essential choice for those seeking an eco-friendly, natural, vegan mascara that nourishes lashes and is gentle on the skin. When it comes to desert island makeup essentials, vegan mascara is undoubtedly a top choice for many.